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Website Jargon
Jargon-1.jpgWritten By: Maddison Roberts
Job Title: Account Manager

When I was first introduced to the world of website development and design it instantly had my attention and I loved it right from the start. That being said, I often didn’t know what the heck my coworkers were talking about when they referred to things like “website assets” or “wireframes”. I often felt like I was learning a whole new language, and really, I was.

Although all this jargon was a lot to take in all at once, it has become a part of my everyday discussions. Since I have now become one of those people who talk in “code” and can carry on technical conversations, I often find myself needing to explain in further detail what some commonly used words (or “jargon words”) mean to our clients and new employees who are new to the space. So I’ve decided to list some out for you all.

Some you may know and think are no-brainers, but although you may look at these words and say “duh”, Sally beside you may be thankful someone’s cleared it up. Here’s my quick list:

Assets: are referring to things like images, white papers, brochures, etc., that can be utilized for the project at hand. Any tangible item that can be used to successfully promote whatever it is you are developing.

Content: in short, is the information that is viewed on the completed project. It can refer to a number of things like, for example, copy, images, charts, tables, etc. In many cases with A.K.A., content is often associated with website pages.

Wireframes: are an outline and structure, in A.K.A.’s case, of the website design. Wireframes are void of all creative aspects so that clients can understand the general organization of their website without being distracted by images or cool widgets. When viewing wireframes it’s important to keep in mind the type of content that will be within the wireframe as it can shape the layout of a webpage.

Creative Mock-Up: is the wireframe that has come to life. A mock-up will often be a picture of what the project will resemble once it’s finished. Here you will not see any technical aspects (i.e. a sliding banner) in full effect but any technical capabilities that the mock-up cannot show, should be addressed verbally.

CMS: stands for Content Management System. If you have had a website built for you, it is very likely that you will have access to a content management system. The CMS is meant to be a user-friendly system that you can login to and make basic changes to your website. Your CMS should allow you to make copy, image and other information changes on your own without needing the help of a website developer.

There are so many terms and jargon words in the tech space that are not addressed in the above list. I’ve found that these were the most important for me to learn, and I wanted to share. If you know of any good words that you think people should know and understand, feel free to add them in the comment box below.
Posted: 2015-09-15 5:08:34 PM by Global Administrator