aka Broker - Are You Ready for the Summer? - Serving over 180 Brokerages Nationwide. eBulletin | May 2010
Dear Broker,

The summer is quickly approaching and many people are beginning to think about how they will spend it.  This is a great time for you to touch base with your clients to ensure they have all the coverage they need to get them through their summer plans, including travel, cottage, events, recreational vehicles, and any other types of insurance they may need.

It’s also a good opportunity to review your Web site to ensure that the information you provide is current and accurate, because as clients are travelling, they will likely look to your Web site for any questions they might have while they are away, including how to report a claim or make a change to their coverage. 

Keep reading for quick and easy ways to communicate with your clients and sell more coverage.

Happy Planning!

Erin McKeever
Account Manager
clientservices@akabroker.com
866.766.3336

 
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preferred supplier of the Insurance
Brokers Association of Ontario (IBAO).
Ready, Set, Sell!
In the click of a button, you can send a message to your entire client base about the importance of additional insurance coverage by creating an E-Newsletter to make people aware of what they should be considering.  This might include:
  • Tips on what type of insurance is right for different individuals
  • Articles on what these types of insurance cover
  • Things to consider when shopping for additional coverage
By providing your clients with a deeper understanding of the value that these products provide, you can help them select the right coverage to keep them protected, and encourage them to purchase that insurance from you.  This type of service will also help to increase client loyalty, because they can trust that you will help them to avail themselves to secondary coverage they may not have considered otherwise.

You can also use this opportunity to drive traffic to your Web site to request a quote; Each of these types of insurance can have a corresponding quote request form on your Web site, so as soon as your clients read your E-News, or a Latest News announcement about this information on your site, they can fill out your online quote request form.  Just like that, you have a new lead, and they can take comfort knowing that they have taken the first step to making sure they are fully covered.  Don’t forget to make sure all of your Web site content is accurate and up-to-date so that your clients can rely on your Web site as a resource, not just a sales tool.

For more details on developing an E-Newsletter or setting up additional online quote request forms, visit our Web site or email clientservices@akabroker.com
Contact
Erin McKeever – Account Manager
Call Toll Free:
866-766-3336
Email:
clientservices@akabroker.com
Insurance Brokers Association of Ontario AKA Broker is the recommended preferred supplier of the Insurance Brokers Association of Ontario (IBAO).
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